Win a £25 SuperDry Gift Card!

Not as popular as it once was but is Superdry still a cool brand? At one point the brand was everywhere, on the high street, on holiday, every teenager seemed to be wearing its t-shirts. Having lost ground to other brands, the Financial Times recently dubbed Superdry as a brand ‘for cool dads’.

We always thought the huge logo and branding was a bit too much, in your face, so it’s good to see that the range today is more understated and less ‘look at me, I’ve got yet another Superdry top’!

Superdry is still an exciting contemporary brand with a huge range of men’s and women’s (no kids though – they’re missing a trick there) casual clothing which is ideal for everyday wear. They are characterised by decent quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling. Such distinctiveness has gained the brand exclusive appeal as well as an international celebrity following.

The last big campaign featured Idris Elba with a signature range for men but having just taken a look at their website today, no big name celebrity features in its campaigns. Instead, we have Call Me Loop, Jordan Barron and Tim Atlas, who are cooler and bring more of an edge to the brand.

The winner of this giveaway will receive a £25 Gift Card which can be spent in any one of their physical stores (not online) and if you’re after casual clothing, then there’s certainly plenty to choose from.

You can view Superdry’s latest range by clicking on the image below.